About this webinar

Producing effective content at scale is essential for universities, but very challenging. With efficient content operations, an organisation will have scalable and repeatable processes for creating effective content.In this webinar recording Robert Mills, Content Strategist at GatherContent, outlines some of the key elements of a content operation, from style guides and workflow through to structured content and having a well assembled content team. Drawing on examples from different universities including Cornell and Illinois State, and referencing research and conversations with customers in the higher ed sector, the webinar included practical advice and tips to help teams connect silos to produce effective content that meets user needs and business goals.

What will I learn?

By watching this recording you'll gain an understanding of:

• What 'content operations' or ContentOps is
• Core elements of ContentOps, why they are important and the benefits they yield
• How investing in your ContentOps can help connect silos at your institution
• How Illinois State defined clear roles across silos for successful collaboration
• How Cornell's workflow helped them produce and approve content for a website redesign in 4 weeks
• How the University of Leicester invested in structured content to streamline their print and digital workflows

There are also examples of good university Content Style Guides and insights about ContentOps from data collected from over 60 universities.