Gather Content

How to implement content strategy on your client projects

⋅ April 8, 2014 ⋅ Content Strategy

Jeff with a cool beard

Last Thursday we had the pleasure of hosting Jeff Eaton to talk about how he approaches content strategy within the agency environment- so if you’ve had enough of clients who don’t understand the importance of thinking content-first and aren’t willing to hire you to help them, this webinar is for you. Jeff walks you through…

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How Content-First Agencies Win Clients

⋅ March 25, 2014 ⋅ Content Strategy


Clients are increasingly mindful of the content challenge in web projects, as many have been burnt before. They’re now actively looking for digital agencies that are genuinely “content first” (even if they don’t use that term), agencies that really get content and can steer them through their next content challenge. If you’re serious about content…

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How to Build a Content Strategy Discipline in a Small Organization

⋅ March 18, 2014 ⋅ Content Strategy


Content strategy departments are common-place in mature, established organizations like Facebook, Amazon, Intel, Disney. These larger, experienced teams deliver intelligent content that informs, inspires, and entertains. Building success through sustainable content disciplines shouldn’t be exclusive to larger brands. Forward-thinking, smaller organizations can do just the same. Smaller organizations use great content processes and policies just…

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You Can Now Track Changes

⋅ March 12, 2014 ⋅ Product


Seeing a more clear outline of who-edited-what has been requested for a long time. This is largely because up until now you would have to flick between revisions of a page, and then rely on your memory, to get an idea of any changes people had made to a piece of text. So, we’ve finally…

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11 Content Questions to Kick-off your Client’s Website Refresh Project

⋅ February 18, 2014 ⋅ Content Strategy

an interview

When I’m brought into a website refresh project as the content strategist, I have a checklist of questions I run through in the kick-off meeting with my new clients. I do this before anything else, and I do it for several reasons: it forces the client to put content front of mind (where it belongs)…

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A Simple Scoring System for Content Audits

⋅ January 23, 2014 ⋅ Content Strategy


When revamped their website, they audited every single piece of content on the site. Their goal was a simpler website that only addressed topics that only the government could address. So they were ruthless, ditching 92,000 pages (and only keeping 45,000) by the end of the project. And with this thorough, audit-everything-and-leave-out-nothing approach, they…

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A Simple Tool For Prioritising Content Edits

⋅ December 17, 2013 ⋅ Content Strategy


For many large organisations, content strategy starts with auditing and editing. This can seem really daunting, because these same organisations often have hundreds or thousands or even, heaven forbid, hundreds-of-thousands of pages. And so the simple idea of a content audit quickly becomes very complicated. Still, content audits are vitally important. And auditing every piece…

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Undercover Content Strategy

⋅ December 4, 2013 ⋅ Content Strategy

undercover man

If you’re the type of person who reads content strategy blogs religiously, goes to content strategy related conferences, and follows all of the content strategy “thought leaders” on Twitter, you might start to get the sense that everyone understands the value of content strategy and what it can bring to organisations. In the real world,…

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A New Drupal Module for GatherContent

⋅ November 29, 2013 ⋅ Product


It’s been a good few days for updates, and to finish the week, we’re releasing our first official Drupal module for GatherContent! In a similar strain to our WordPress plugin, it allows you to quickly pull content from your GatherContent account into your Drupal CMS, with ZERO copying and pasting. You can import GatherContent pages…

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A New Authoring Experience

⋅ November 22, 2013 ⋅ Product

a nice writing UI

A hugely important component of GatherContent, and something we had really failed to solve until now, was the experience of authoring content, of actually writing and editing content in the application. To lots of the less technical contributors and clients involved with projects, the old interface was challenging, and presented a massive change when considering…

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